Create a modern, user-friendly website that showcases Oakleys high-quality products and projects, aligns with their in-person showroom experience, and introduces a streamlined quoting system to support customer engagement.

Oakleys operated four showrooms around the South Island which were all run somewhat independently, but still tied to their main Christchurch showroom. Their Marketing Manager came to us with some pretty clear guidelines on how they wanted the site to work - it should be four separate duplicate sites, with each one managed separately, but with a central office admin management.

While this approach made sense operationally, it created complexity in website management, product ordering and inventory, seo implications, admin, and the ongoing costs. To help them visualise this, I mapped out two proposed information architecture diagrams: one for their initial approach, and one for a unified site structure with four clearly defined locations under a single domain. After walking through the pros and cons, they were aligned on consolidating to one central website.