Canvas: A multi-view QA tool to simplify creative review
A new multi-view QA tool that improved review speed by 30% and replaced slow, error-prone workarounds
Improving brief quality with structured templates
A new system of reusable brief templates that reduces ambiguity, improves consistency, and helps production teams start projects with clearer, more reliable inputs.
Brand intelligence: Surfacing hidden patterns to prevent repeat mistakes
A strategic design project that reframed the problem and proposed a smarter, AI-informed solution to reduce repeated brand mistakes in production.
Variations: Designing a faster way to scale approved creative
A new flow that lets users scale from approved creative, without starting a new project. Now powering more than 40% of all creative through the platform.
From ambiguity to app store: Defining the vision for a UGC experience
A standalone iOS app for creative contributors. I defined the end-to-end experience, tone, and product direction that shaped what shipped.